Juggernaut Or Not: Card Games To Select From

Cards is an ancient pastime that over the ages has only picked up popularity and fans. During childhood simple games such as War are explained and then used as a learning tools for helping totters appreciate the world of numbers. As people grow up they begin to play more complicated games that rely on strategy and skill to determine outcome. I have surveyed some of the more popular ones and compiled a list of the toughest and the easiest to learn.

Snap Your Fingers, Soak Them Up:
1) Full and Complete Attack
Based on simple arithmetic, this game using all the 52 cards (including as many jokers as you wish), is one of the all time favorites of children. Neither does it need any strategy nor does it require any particular skill! Full and Complete Attack is generally the first game that children are taught because it not only improves their numerical skills, but adds enjoyment and action to this process.

2) Liar:
Here, all cards lower than eight are removed from the deck, and then seven cards are dealt. The remainder is placed down and one card is placed face-up. According to that card, the player in turn places cards facing down on top of that card. He has to state what card it is, but he can lie. If someone thinks is has lied, they can challenge him and reveal the card. If the player lied, he has to pick up all the cards, if not the challenger does the honors. The goal is to finish all the cards in your hand.

3) Johnny 5:
Johnny 5 is a little more difficult then the first to games but still is very simple to learn. Each player is dealt 5 cards. The left over cards are placed in the center of the table face down the player to the dealers left the may put down a pair of cards or a r 3 card run of cards. If you do not have any the player must take a card. The object of the game is to get rid of all your cards and to have you last one or 2 cards total 5.

4) Joining the Fray:
One of the more entertaining games (especially for children), it requires basic colour and number combinatory skills only. You have to match numbers such as by collecting all fours and all aces, and then release all your cards onto the game deck. The focus of this game is not that much on winning, but on not losing and that is what adds the extra spice to it. It does not matter who throws his cards down first, but the player who notices it last and his cards are the last to hit the table: loses.

List of Most Difficult Games to Learn
1) Bridge:
An old but still popular game, here, you partner with someone and decide before playing how many hands you will win. The complexity of bridge lies not in the rules, which are relatively easy to pick up, but in the intricate game plans and maneuvers one has to master to play well.

2) Dragon Poker:
Dragon Poker is not totally unlike poker. Any of the different variations of poker can be used as the base for the game, but the general rules are very different. There are no official rules for dragon poker, they must be thought up and written down by the group of people you are playing with, and it is the duty of each player to memorize the rules, if you forget a rule it goes against you and if someone else does not remember a rule that can hurt you, do not worry you do not have to remind them. The best games have the most rules. An example of a rule can be if the date ends in an odd number and the dealer is wearing a shirt that the color of the shits spelling is an even number, then each player must pay the dealer 100 dollars. This rule can only be used once and whoever is the first to call out the rule during their deal gets it.

3) Baccarat:
Just like in poker, you have to study and memorize the value of certain cards such as that tens and face cards (Jack to King including Ace) are zero. In addition, you need to learn specific rules such as that if you get an eight or nine no more cards are dealt. To conclude, this game is not for beginners.

The Evolution Of The Air Taser

The stun gun has gone through several editions, each one using advanced technology to increase the capabilities of this self defense weapon preferred by most people worldwide.

Indeed, today’s handheld electroshock weapons have come a long way from the earliest prototypes first developed in the 1960s.

Origins of the Stun Gun

It was an aerospace engineer that originally came up with the idea of creating a small propellant device that would emit a pair of projectiles. The projectiles looked more like barbed darts attached to wires coming out of a flashlight case. This first prototype was dubbed the Taser TF-76. The shock from these early devices was hardly more than enough to simply surprise a recalcitrant in the hopes that he would behave better.

The devices gained in popularity and Jack Cover, the engineer, soon started his own production company. Because it was considered a Title 2 weapon by the Alcohol, Tobacco, and Firearms division of the United States government, the Taser was only allowed to be used by law enforcement agents. Since this was such a limited market, it was not long before Cover’s company was forced to close its doors.

The Modern Stun Gun

The Taser would have faded into history if it were not for a pair of Arizona brothers who sought to revamp the weapon and make it available to the average consumer in mass markets.

Along with Jack Cover, the Smith brothers of Scottsdale came up with a new design that involved compressed air as the impetus for the darts in the cylinder. They called this new model the Air Taser 34000. The key differences were the propellant and the projectiles, which were composed of Anti-Felon Identification Confetti to aid in police tracking efforts.

The Air Taser was demonstrated at a conference in Prague. Unfortunately, it failed the test of law enforcement officials miserably as the jolt from the device was deemed not strong enough to stop an assailant. Thus the next incarnation of the stun gun came about.

The brothers and Cover went back to the drawing board and came up with a new way to deliver a stronger electric shock. This more potent shock would cause muscles to seize up, thereby rendering most assailants temporarily immobile. The Taser M18 and M26 stun guns quickly became a hit. Because it was non-lethal, these weapons were a perfect alternative to guns for many security personnel as well as law enforcement agents.

There have been many more versions of the original electroshock weapon created by Jack Cover decades ago. The shape has changed, the devices have become lighter, and advancing technology has allowed for a greater bang for the buck.

Today’s stun guns are sophisticated, non-lethal weapons that the average consumer can feel safe carrying for personal protection. Check out the available options on today’s market and find a self-defense device that is perfect for your needs.

Can Someone Please Define Internet Marketing!

Back in 1994 after you created a website for your business, marketing was fairly simple. Generally you would make changes to your HTML code for search engine optimization and for the most part promoted your website through offline methods. These may have included business cards, letterhead, print advertising and other such methods. Whether or not your site was listed on the only search engine, Yahoo, at the time was purely based on how well you optimized our web pages. If you did a good job then multiple pages of your site would be listed consecutively for a search.

Twelve years later in 2006 the entire perspective of marketing your site on the web has become a science requiring a degree. Although, we are all eager to market our website on the web we are somewhat unclear how to accomplish this task through a maze of policies set by the Big 3 search engines Google, MSN and Yahoo. Most businesses would first seek out professional advice. In the process of seeking professional Internet Marketing advice, your story may look something like this.

By now I had heard about pay-per-click, something called Ad Sense, link exchanges, banner advertising and it all sounds quite confusing. After all as a business owner, my forte is to run my company, not try and figure out how to market a website on the Internet. As I seek out professional advice I get quite a variety of different stories. One person calls themselves Internet marketer and the only thing they provide is Pay-Per-Click advertising campaigns. The next person I speak to also consider their business to be in Internet Marketing, yet the only service provided is Search Engine Optimization. Even that term was somewhat vaguely defined to me. I continue to hear about Search Engine Optimization (SEO), but it seems to vary from changes to our website to advertising on the web. I am most definitely puzzled at this point. Can anyone describe what Internet Marketing is actually about?”

Advertising and Marketing has always been handled by professional firms that have college educated individuals and understand the difference between Advertising and Marketing. In case you are wondering, here are the definitions of Advertising and Marketing.

– Marketing is the process or technique of promotion, selling and distributing a product or service.

– Advertising is to make your product or service publicly known; an announcement to call public attention by emphasizing qualities to arouse a desire to purchase.

One of the primary issues of advertising and marketing on the Internet is that you may not necessarily reach someone educated in the field of advertising and marketing. Instead it is someone that has educated themselves about a particular area of Internet Marketing. For instance they may have specialized in Affiliate Marketing or Pay-Per-Click campaigns while another individual may know more about making changes to your website for search engine optimization. Currently these types of services are fragmented and they do require someone with the appropriate skills to manage an entire Internet marketing campaign.

If we take a look at all the different areas of Internet marketing you will find the following in your list:

Research, Analysis, Planning and Strategy
We need to research key phrases and look at the data to determine our title and description.

Search Engine Optimization (SEO)
I believe it is safe to say that SEO is not advertising on the web. SEO is strictly modifications to your HTML code and website. Making sure your website is HTML validated, density checks, the keywords, phrases, content, alt descriptions, anchor titles and so on are in place for the entire website.

Internet Marketing
This is the actual process of promotion as the definition of marketing was described earlier. Some would call this Natural Propagation Marketing, others will call it Organic marketing. With this form of marketing you can rest assured the shelf life of the efforts put forth can be measured in years.

Internet Advertising
Although, the shelf life of Internet advertising can be measured in seconds and can hemorrhage a business financially, there are three areas of Internet advertising. The first would be to utilize an Internet Advertising Network (IAN) to submit a variety of banners through out a variety of websites in order to narrow your advertising to an area with the most response. Another area is Pay-Per-Click (PPC) campaigns such as Google Ad Sense or Yahoo Search Marketing. Lastly, you may consider direct advertising on websites that you have found to be of value to your business with high page ranking.

Management & Reporting
It is necessary to monitor all the various activities you are pursuing on the web. Internet marketing gives us the ability to measure almost all aspects of our advertising and marketing campaigns with the push of a button. You will want to keep an eye on your website statistics, check your Google page rank, your Alexa traffic ranking, and your link popularity overall to name a few.

If we consider all the various parts that are required for proper business Internet marketing, you will find the industry moving towards consolidation in the future. Equally, we will find that advertising and marketing on the web will eventually fall back to educated professionals who not only understand advertising and marketing, but will now include their education in Internet marketing as well.

Living Will Forms And Health Care Power Of Attorney Forms

The purpose of a Living Will declaration is to document your wish that life-sustaining treatment, including artificially or technologically supplied nutrition and hydration, be withheld or withdrawn if you are unable to make informed medical decisions and are in a terminal condition or in a permanently unconscious state.
1. Life-sustaining treatment means any health care, including artificially or technologically supplied nutrition and hydration, that will serve mainly to prolong the process of dying.
2. Terminal condition or terminal illness means an irreversible, incurable and untreatable condition caused by disease, illness or injury. Your physician and one other physician will have examined you and believe that you cannot recover and that death is likely to occur within a relatively short time if you do not receive life-sustaining treatment.
3. Permanently unconscious state means an irreversible condition in which you are am permanently unaware of yourself and your surroundings. Your physician and one other physician must examine you and agree that the total loss of higher brain function has left you unable to feel pain or suffering.
Having a Living Will does not affect the responsibility of health care personnel to provide comfort care to you. Comfort care means any measure taken to diminish pain or discomfort, but not to postpone death.
In most states, a Living Will is applicable only to individuals in a terminal condition or a permanently unconscious state. If you wish to direct medical treatment in other circumstances, you should prepare a Health Care Power of Attorney.

The Health Care Power of Attorney form gives the person you designate (agent or attorney-in-fact) the authority to make most health care (including dental, nursing, psychological, and surgical) decisions for you if you lose the capacity to make informed health care decisions for yourself. This authority is effective only when your attending physician determines that you have lost the capacity to make informed health care decisions for yourself. As long as you have the capacity to make informed health care decisions for yourself, you retain the right to make all medical and other health care decisions. You may also limit the health care decisions that your agent will have the authority to make. The authority of the agent to make health care decisions for you generally will include the authority to give informed consent, to refuse to give informed consent, or to withdraw informed consent to any care, treatment, service, or procedure to maintain, diagnose, or treat a physical or mental condition.

Understanding the Personal Property Securities Act

The PPS Act was passed in December 2009 by the Federal Parliament and it has become fully operational starting on January 2012. This is an act that has gotten a lot of attention and is generally misunderstood. Many people are hesitant to get involved and get their interests registered because they feel like it is not something that will benefit them, but this simply is not the case. Understanding the act will give you an insight that you may not have had, and will help you understand the importance of the small amount of time that it actually takes to get your interests registered.

While the opinions of some may not suggest as much, the personal properties securities act are laws that have been created to introduce a single national system for the creation and determination of priorities and enforcement of security interests over personal property. Wondering if this is something that will affect your business in anyway? The short answer is yes. The idea is that the suppliers of all goods will register their personal interests in the goods that they are supplying their customers with. The process of registering your interests will help you protect yourself and your business in the instance that a customer defaults on payments or claims bankruptcy.

There are many benefits to registering your interests. For instance, you will be able to claim a special priority in the goods that you have supplied the customer with. This will allow you to take your goods back if they have not paid for and the customer is not able to pay for them. You can also claim a super priority over the goods over all other creditors, other registered secured parties and unregistered secured parties. Additionally you will be able to claim an interest even if the goods that have been supplied are attached to other goods. You’ll also have the opportunity to trace the proceeds of the use or the sale of your goods in the process.

If you have decided that now is a good time to register for the personal property securities act, you should know that the sooner you register the better. There is no time limit as to when you can start and stop registering for the PPSR, but a business that has registered before yours will have a higher priority than yours does, so it’s in your best interest to get your interests registered as soon as possible.

The process of registering is not difficult at all. There are several different software solutions and toolkits that will walk you through the entire process from understand what exactly the laws do and do not allow for and how to ensure that all of your information is inputted correctly to allow you to take full advantage of the registry. In the end the time that it takes to understand the act and get registered with it will be more than worth it if you ever need to call upon the protection of these laws. Like anything else, having a little bit of insurance and not needing it is better than needing it and not having it.

Livestock Protection Dogs

Livestock guarding dogs and livestock herding dogs both fall under the umbrella category of sheepdogs, but it is important to understand that these are two very different dog breeds. Livestock Guardian Dogs (LGDs) were developed and bred to protect livestock from predators such as: wolves, jackals, coyotes, baboons, leopards, bears etc. Herding dogs on the other hand were developed and bred to…well, herd!

Livestock guarding dogs date back several thousand years and even as far back as 2000 years ago were a common sight in many parts of the world. Though many of these working dogs were considered until recently as rare breeds in the West, the truth is there are and have been millions of these dogs plying their trade of protecting livestock all over the world. In fact the protection of livestock could well have been one of the first primary uses mankind had for dogs.

It is not unreasonable to hypothesize that livestock guarding dogs originated from the Middle East especially when one considers that is from there that livestock was first domesticated. Following this pattern of thought it is not unreasonable either to state that livestock protection breeds may be several thousands of years old though they certainly wouldn’t predate the first domesticated animals (sheep; circa 8000 years ago). There are plenty of historical references and drawings of livestock guardian dogs dating back thousands of years.

When one thinks of livestock protection dogs typically certain breeds spring to mind. Such breeds include the following:

Anatolian Shepherd Dog

Kangal Dog

Akbash Dog

Caucasian Ovcharka

Great Pyrenees

Tibetan Mastif

Kuvasz

Komondor

Maremma Sheepdog

Polish Tatra Sheepdog

Tibetan Mastiff

Sarplaninac

Size And Appearance

The above list is certainly not an exhaustive one and though some of the breeds are quite well known others are not. A striking feature of most livestock guarding dogs is that they tend to be larger in size than most other canines. This actually shouldn’t come as too much of a surprise since these canines were bred to ward off predators some of which attain considerable size such as bears and wolves. Another notable feature about livestock protection dogs is that very often they are white (a characteristic more commonly found in European based breeds). There’re a number of reasons to explain the tendency to favor white in these dogs ranging from plain superstition to the age-old myth that white embodies purity of strain.

Most local shepherds contend that they prefer white dogs because they blend in with the flock and thus are harder to detect by any marauding wolves or other predators. Another argument along this line of thinking is that the shepherd is less likely to mistake a white livestock guardian dog for a wolf at night and thereby accidentally club it to death. However, whatever the argument, the fact remains that a good number of livestock guardian dogs are white in color which fact probably owes credit to selective culling of litters by local shepherds more than anything else.

Livestock guarding dogs tend to have large litters an aspect that bears an obvious economical burden on the shepherd. Not only is it economically unviable for the shepherd to keep all the puppies, the female dog will naturally tend to be somewhat derelict in her livestock protecting duties for the simple fact that she has a large litter of puppies to attend to. Culling by shepherds tends to favor white puppies for all the above listed reasons, which process (known as postzygotic selection–refining a natural breed) ultimately leads to generations that breed pure for the desired white coat.

Another driving force motivating culling in favor of white puppies is sales to tourists and foreign breed fanciers who are more willing to pay top dollar for snow white puppies. That said, there are plenty of livestock protection canines that are not white and one interesting feature of several regional breeds is that their coat patterns often have a tendency to mirror that of the livestock they guard. Thus for example the Kangal Dog in appearance has a light dun to fawn-gray coat with a black mask head; this pattern unsurprisingly mirrors the features of the sheep found in the region. Undoubtedly the reason why the Kangal Dog breeds pure for these traits is probably because local shepherds favored those animals that displayed such features.

What Defines A Good Livestock Guardian Dog?

Generally speaking the bigger the dog the better it will be as a livestock protector. Ironically the impact of increased size is not so much to ward off predators but rather to ensure that the dog can endure the hardships often encountered by these working dogs. In those countries and regions where shepherds still embark on seasonal migratory treks with their flocks covering huge distances, the toll on the animals (both the sheep and the dogs) can be tremendous.

A bigger dog has the advantage of not only being able to cover greater distances more easily than a smaller counterpart (larger stride), the bigger dog will also be able to endure food scarcities better because it has greater fat reserves. A large dog also has an added advantage; it can endure harsh, cold weather far better because of less heat loss thanks to its lower surface-to-volume ratio.

Certain dog breeds are obviously better suited to the task of protecting livestock than others due to selective breeding for desirable traits over hundreds if not thousands of years. For this reason, innate livestock protecting canines tend to be:

Independent minded (what some describe as aloof or stubborn);

Wary of strangers:

Dog unfriendly;

Territorial; and

Very protective of their wards.

These are all desirable traits in working dogs employed in the livestock-protection profession and such genetic-based traits are what constitute the “nature” component of the “nature vs. nurture” equation. External factors that influence the behavior of prospective flock guardians (nurture component) include the timely socialization of puppies with their future wards so that they ultimately bond as the dogs primary social companions.

Dogs that make the best LGDs are those individuals that are properly socialized within the critical period (normally from 4 – 16 weeks in canines) and also possess the correct genetic makeup for the task. In other words, inherent livestock-guarding dog breeds that are timely socialized with their future livestock wards will make better guardians than timely socialized dog breeds that lack the innate LGDs genetic makeup.

Let’s Move Onto Another Color Of Advertising

While climbing to the next level in businesses, strategic conceptual plans are required to make a strong market presence and win the confidence of millions of customers. To reach every level of optimised goals focussed marketing and hiring leadership quality Astoria advertising agency is important.

Creative and skilful minds can get result driven campaigns says the Queen NY Advertising Agency. Various ways are there to use the technology to the optimum level for conveying the crisp of message to the targeted audiences. Some of the methods are as follows:-

1) Work Smarter, before hitting the ground- It is mandatory step first to decide the goal of advertising, stipulation of the timings, budgets and foremost priority should be given of knowing your customers choices and preference, here unique keyword generation and good Search engine optimization would help to know the current trends of markets and competitors efforts. These processes are important to keep the formulation unique and consumer appealing this can be done by seeking the services from the reputed Queen NY Advertising Agency.

2) Announcing your Schemes- The brand entity is important, for managing and keeping up the good will in the minds of audiences branding is important. Announce offers and keep the customers updated about your schemes through short messaging services or crisp emails, says the professional expert of Astoria Advertising Agency. Participative messages work best in seeking the desired attention from the audiences. Creativeness is essential while marketing your product.

3) Smartly using the social media platforms- With the digital revolution every brand wants to secure its own place. High quality link building from the social media platforms can drive traffic to the website. Reputed Advertising agencies also refurbish up with the participation in the community. Ask opinions to people about the product, as the brand itself is for the people and with the rising competitions it is becoming foremost important to keep the customers satisfied with the brands.

4) Organic and genuine contents publicity- Days are of Smart phones and gadgets, they are becoming our best saviour. We grab maximum information from the tech savvy gadgets and smart phones. It is important to keep the content strategy stronger and innovative every time. It serves our both the purposes if they are user friendly contents it will suffice the existing customers and will reinforce to get newer audiences persuading them in the buying decisions. The contents are in form of blogs, thus the creative team of Astoria Advertising Agency suggests having team of qualified and well experienced writers. Blogs and write ups are effective in gaining the much needed attention. Prior planning is essential as it does take little time.

5) Advertising is the matter of group efforts- Involving the integral Part of team is a great aid of brain storming efforts says the professional experts of Queen NY Advertising Agency.

The originality of professionalism is known by the creditability which is attained by good customer satisfaction. Reputed advertising agency can give you obtainable positive results and measurable returns on investments.

Get Courses To Become A Certified Pharmacy Technician

We provide you pharmacy technician courses at atipharmtech.com, which can help people to attain pharmacy technician diploma to become qualified pharmacy technician. We also provide the guidance to pass the CISA examination in your first attempt. You need to visit the website for the courses of CISA, documentations and other teaching resources. The existence of pharmacy technicians is of high importance when they hold a certification. To be certified professional expert, you need to get through the exam of pharmacy technician. The candidates, who pass the exam, are the best assistance for the pharmacists, as they are able to handled the patients efficiently and work according to their quest.

When you will work as a pharmacy technician your salary will be average, however you will get relevant experience. The good exam score allows you to earn big bucks. When you are planning to sit for the exam of pharmacy technician, you can find few best tips here to help you in preparation. You also must begin exploring the online and offline sources to study for the exam. Online methods are the good way of doing preparations. This examination consists of three parts that are given here. The first part is serving patients and helping pharmacists. This segment contributes about 66% in this test.

The second part of this exam is control system of inventory and mediation. This segment holds weightage of 22% in the test. Third division is taking part in administration as well as management of pharmacy practice that covers 12% in the test. As the exam involved in almost 125 numerous choice questions and the time limit is just 3 hours, candidate has to be very intelligent and accurate. The minimum qualification to get a pharmacy certification is a high school diploma. The training as well as pharmacy technician certification has enlarged their role in the profession that lets them to spend much time to deliver the pharmaceutical care services.

Pharmacy technicians are engaged in extensive areas of pharmacy practices. The role of pharmacy technicians differ in hospitals. They need to help nurses and administer charts. Pharmacy technician is even needed to distribute pills and therefore, creating labels for the medication. They organize tables, charts and records on their computer systems to ensure things are updated and up to the mark. Therefore, it is clear the job is a respectable and gives you good salary. We also provide you exam simulation software that makes your exam preparation stronger to clear it. This software program includes 3,020 PTECH questions. This software allows you to clear the test in your first attempt.

Enjoy the Benefits of Whole Life Insurance to Optimum Advantage

What we’re going to look at here are the benefits of whole life insurance, as distinct from term or superannuation.

Superannuation is great for what it is intended to provide, but it has no flexibility during the holder’s lifetime.

Term insurance is a marvelous cheap provision against a short-term contingency, and should not be disregarded for what it offers, in spite of its having no investment value.

The whole-of-life policy is the traditional, or original, form of life assurance. It assures your family of never having to worry about being able to enjoy the same quality of life they did before you tragically departed and left them all – wife and kiddies – without a bread-winner.

If you choose, you may convert your whole-of-life policy to an annuity, and that is an asset that you may legally bequeath in your will.

Life assurance is particularly versatile, and that’s one of its great attractions. You might during your lifetime become suddenly and hugely wealthy, in which case your policy can be converted to something more useful in the short term without affecting your long-term and retirement security.

If you choose to convert during your lifetime your whole-of-life policy to a monthly remittance, the payments will be tax-free – and that applies to the entitlement of your widow and family in perpetuity if you so decree in your will.

The overall advantage of conventional life assurance is that it protects primarily your family in the event of your premature death, as well as securing your whole family’s future within their lifetime through prudential investment on your part – meaning that you might in years to come realise part of your insurance for financial gain.

Your whole of-life policy, incidentally, cannot be cancelled as long as there is sufficient in the fund to cover any premiums in arrears. This gives you a buffer against illness and redundancy, or a downturn in your trade.

Bear in mind that term insurance premiums can increase – although ethically they shouldn’t – whereas whole-of-life premiums will not. Premiums on whole-of-life policies will rise only in the face of unignorable fiscal pressure – which, in the case of an insurance company, is hard to imagine.

Convertibility options on your whole-of-life policy also include make-over to endowment, and transfer to a nominated beneficiary, which means a change of proponent. That option is rarely exercised, as the need for it so seldom arises, but is available in extenuating circumstances. The imperative is that you fully understand all your options, and use the benefits of whole life insurance to optimum advantage.

Small Business Services

Not selling small business services poor oversight. Small business is BIG business! Who hasn’t heard that statement? But have you really thought about the concept? It’s been around and it’s been used over and over and even if it does sound contradicting, it is the truth. You know this – not only does each of the small businesses provide their services, but they require just as many. Individually each one of them is probably not a company’s largest buyer, but collectively those businesses are a powerful force.

There are 550,000 new businesses started each MONTH in the US! Granted, a lot of them will fail, but hold on for each one of those businesses to get going, they need to write a business plan, incorporate, create a logo, create a website, open a line of credit, open up an office/retail space, equip that space, hire employees, pay them… the list of tasks is long and the dollar amount behind it is large. Take all those needs and multiply them through the number of startups and you see a multi-billion dollar effect. No wonder the government makes special effort to promote small business loan access, create tax breaks, allows for a favorable playing field to compete with the industry leaders.

Trying to Understand the Market

The newest trend by the large corporations is trying to accommodate these small businesses by providing products customized for them and trying to understand their needs (which credit card company doesn’t offer a Small Business card?). Well the corporations may be trying to understand the small established business, but they are still overlooking the startups. There is the stereotypical reason to overlook these cash-strapped startups that they don’t have money to spend. Well, the reality is they may be bootstrapping and cash may be very delicately calculated, but the entrepreneurs who are running those startups know that they have to spend money and know how to spend that money and they DO spend money.

The Mindset

Who gets it – other small businesses get it! So what needs to be understood about these entrepreneurs? The first thing that must be known is that just like any group of people can’t be defined by just one description. There are very savvy individuals who start companies, there are simpler-minded ones; there are ones with reserves, and ones without; there are patient, hardworking ones and impatient and lucky ones. That’s the first part, the second is that they are just like most well-informed consumers today, only they expect even more for even less. The lowest dollar, no matter how appealing, is not the answer if it does not provide a solution, so spending an appropriate amount of money is not out of the options.

Some of the entrepreneurs know that they need a website, but they don’t have $7,000 to spend on one; others know that they need a business plan to secure funding and ARE willing to spend $2,000 understanding the need that they have and the way they intend to alleviate their pain is the way to sell your service. They may shop around a lot longer, and come off as wasting too much of the vendor’s time, since finding that deal is so crucial to keeping costs down; they may barter, they may balk entirely but do know that if they engage you in a price quote and open a dialogue, they are not there to waste either your or their time for that matter they are there to buy.